Why do manufacturers pay more and more attention to user experience in sales nowadays?

In the 1980s and 1990s, the global consumption model belonged to the real economy model. People buy products in stores, and this kind of purchase itself is a way of user experience sales. Although the processing technology at that time was relatively backward, and people's needs for materials are now very different, people also pay much attention to the sense of experience when they consume. Taking daily necessities as an example, people are more demanding for durability and low prices.

With the improvement of production technology, the development of the Internet economy, the increase of income, and the improvement of education quality, especially after the rapid development of the online economy, people's consumption patterns have undergone tremendous changes. More and more people start shopping at home without leaving the house. The products purchased from the early days are different from those displayed online by the merchants. The quality of the products is shoddy and even counterfeit.

People began to distrust online consumption. For a time, people felt that online businesses would deceive consumers. why is it like this? It was because people couldn't get a real sense of experience right away when shopping online at the time like shopping in offline physical stores. Why do manufacturers pay more and more attention to user experience in sales nowadays?

With the emergence of more and more problems, various e-commerce platforms began to take consumers as their main service targets, from the perspective of consumers, protecting the interests of consumers as the starting point, and increasing various rigid requirements for online businesses.

For example, the goods are returned within 7 days without reason, giving consumers the right to truly evaluate the goods and store service experience, and at the same time, various service sales points are used to determine the probability of business exposure on the e-commerce platform.

In the early days, business methods and service awareness had not yet fully adapted to the Internet economy, and many merchants and factories did not pay much attention to user experience and evaluation. In the end, the actual data tells everyone that only by respecting consumers and paying attention to consumer experience can their products sell better and the company will develop in the longer term.

At the same time, manufacturers have indeed felt the strong relationship from the market feedback data, and are deeply aware that no matter what the economic system is to sell products, they must pay attention to user reputation. Therefore, in order to obtain user data and user reputation, all companies are not only striving for excellence in products, but also more and more humane and rational in user experience.

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