The influence of the market on the water cup industry from the perspective of the decline in smartphone sales

Seeing the news that the sales of smartphones have been declining for three consecutive weeks, how can this phenomenon that seems to have nothing to do with the water cup industry have any impact on the sales of water cups?

The data shows that the age group with the highest frequency of smartphone replacement is mainly young men and women between the ages of 25 and 35. In the ratio of men and women, women replace more frequently than men.Those who replace their mobile phones once a year account for 5% of the visitors, those who replace them every 2-3 years account for 45%, and those who change their phones for more than 3 years account for 50%.

That is to say, half of people in this age group have replaced their mobile phones in 2-3 years.The decline in mobile phone sales for three consecutive weeks directly indicates a slowdown in replacement frequency, and indirectly indicates a decline in people's hot demand for mobile phones. It also indicates an increase in employment risks and unstable income.

So how to look at this phenomenon and the influence of the water cup industry.Authoritative data show that the age group with strong demand for water cups is also 25-35 years old, and the proportion of women and men is also the majority.The change of women's consumption thinking and the prediction of income risk have caused the frequency of replacement of durable products by women consumers to decline.

We did a simple market research.For 100 women, 30% of them bought more than 5 water cups a year, 45% of them repurchased water cups within two years, and 40% of them had a water cup replacement cycle of about 1 year.It is not difficult to see from these data that female friends have a greater desire to buy water cups than men.

However, in 2022, a foreign authoritative data showed that women's desire to buy water cups for daily necessities decreased by 5%, and women who insisted on using water cups for more than one year increased by 15%.Therefore, the decline in mobile phone sales is not only aimed at the communication market, but also reflects the change in consumption concepts and consumption patterns in the entire market.

It has been more than 2 years since the outbreak of the epidemic in the world.The impact of the epidemic on the global economy is immeasurable, and the subsequent impact of the epidemic cannot be reversed within a few years.During the epidemic, the closures and bankruptcy of European and American companies were much higher than those without the epidemic, the unemployment rate also rose sharply, and the number of jobs decreased.

The increase in the number of unemployed people has resulted in a decrease in income, so people have to start to change their way of life and attitude towards life.Although most countries in the world have recently implemented an open attitude towards the epidemic, the market will definitely have a buffer period, and the global economy will not return to its previous state all at once.